In a truly unexpected marketing stunt, Japanese insecticide brand Earth Corporation has launched Gokigen Lovely Days, a free browser-based dating sim where your handsome anime love interests are actually literal cockroaches.
Voiced by star actor Yuki Kaji, the four suitors sport classic bishounen archetypes before inevitably revealing their hulking, insectoid true forms. The promotional game is currently live for free in Japan, intentionally timed to coincide with “Bug Day” to raise awareness about the pests.