Hyperkin’s new sub-brand, Drakong, has officially entered the budget peripheral market with ‘The Challenger,’ a $35 wired controller for Xbox and PC. Despite the aggressive price point, it manages to include premium features like Hall Effect sticks and triggers, textured grips, and programmable back buttons.

The controller features a 3.5mm headphone jack and includes a 10-foot USB-C cable for connectivity. It is available to order now via Amazon, with initial shipments expected to begin on July 9th.