Christopher Nolan’s The Odyssey is tracking for a potential $90–$100 million opening weekend in North America. The film, which is the first to be shot entirely on IMAX 70mm, pulled in a massive $15 million in Thursday previews alone.
With a $250 million production budget and significant marketing spend, the film needs a strong box office run to turn a profit. The industry is currently watching to see if the hype for the premium IMAX experience will drive ticket sales in general theaters as well.