When a Cineplex theater in British Columbia failed to receive an official promotional poster for Spider-Man: Brand New Day, one creative employee decided to draw their own by hand. The result—a hilarious, low-fi take on the classic “Spoderman” meme—has gone viral with fans, with many praising the artist for skipping AI in favor of genuine effort.
The handmade sign, which includes a polite apology for the lack of professional marketing material, has become a local sensation, with customers stopping to take photos with it. The film, which is currently enjoying a record-breaking box office run, has now gained an unlikely piece of community-driven marketing.