Chris Hansen, the former Dateline host, has purchased advertising space for his true-crime streaming service, TruBlu, to run before every screening of A24’s upcoming film, Primetime. The film, which stars Robert Pattinson, features a dramatized account of events surrounding Hansen’s investigative career.
Hansen famously declined to attend a screening of the movie after refusing to sign a restrictive NDA, and the ad campaign serves as a pointed response to the studio’s project. Primetime hits theaters on September 25, 2026.