Rockstar Games has officially kicked off its marketing campaign for Grand Theft Auto 6 by installing a massive “Welcome to Vice City” sign atop Miami’s Kaseya Center. The installation, which cost nearly $1 million, marks a significant real-world presence for the upcoming title.
The sign is expected to remain in place through at least April 2027, potentially serving as a prominent backdrop for the Miami Heat’s 2026-27 season. Grand Theft Auto 6 is currently scheduled for release on November 19, 2026, for PlayStation 5 and Xbox Series X/S.