Nintendo President Shuntaro Furukawa has confirmed that the company is working with The Pokémon Company to address the escalating issue of card scalping and theft. Despite 10 billion cards being produced in 2025 alone, fans are still struggling to find products due to aggressive reselling and organized retail crime.
The Pokémon Company is now implementing new anti-scalping measures, including made-to-order sales and stricter account verification systems for online pre-orders. These steps come ahead of a highly anticipated 30th-anniversary set arriving this September, which aims to improve product availability for legitimate collectors and players.