The Pokémon Company is shifting its focus toward deeper integration with wearable tech, including smartwatches, glasses, and rings. CEO Tsunekazu Ishihara teased the company’s future strategy during a panel at PokémonXP, suggesting that future Pokémon experiences will look beyond traditional handhelds.
This announcement follows the recent reveal of the Fitbit Air Special Edition Pokémon Sleep, a health tracker designed to gamify sleep habits. The device is available for preorder now at the Google Store and Target, with units shipping September 15, 2026.