Sony has launched a major new marketing push for Grand Theft Auto 6, gracing PlayStation 5 consoles with a custom, animated UI. The new “Welcome” screen features the game’s logo and direct links to pre-order pages.
This branding follows the official opening of pre-orders for the title, which arrives on November 19, 2026. Sony is doubling down on its “plays best on PS5” messaging, highlighting console-specific features like DualSense haptic feedback as it encourages legacy players to upgrade.