Contrary to popular belief, it was Rockstar Games—not Netflix—that spearheaded the decision to debut the Grand Theft Auto 6 extended look exclusively on the streaming platform.
A Rockstar PR representative confirmed to Kinda Funny Games that the studio actively chose to partner with Netflix for the reveal. While the move sparked backlash from fans tired of paywalled content, Rockstar and Take-Two leadership maintained that the collaboration was an intentional experiment in modernizing their marketing strategy.