Toys ‘R’ Us is staging a massive retail expansion, announcing plans to open 120 new standalone stores across the U.S. in time for the holiday season. The project is a joint effort between the brand’s owner, WHP Global, and the Go! Retail Group.
This move significantly grows the brand’s footprint beyond its current 40 standalone locations and existing presence inside select Macy’s stores. The company also aims to modernize the experience by introducing “Creator Studios” for influencers and brand events, alongside new in-store candy shops and cafés.